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The Training Associates (TTA) Expands Marketing Department
Continued High Growth Expected for Trainer Provider
Westborough,
MA, June 20, 2007 ¾ THE
TRAINING ASSOCIATES (TTA) announces three new key associates to its Marketing
Department. TTA, the dominant leader in Trainer Outsourcing, is augmenting its
Marketing Department due to extensive expansion plans and to increase awareness
of the TTA Brand.
A
Marketing Director, Advertising Manager and Public Relations Manager have been
added to intensify marketing presence in print, online and industry
conferences. According to Lynne Wagner,
Advertising Manager, “Due to confidentiality agreements held with our client
partners, name recognition and branding is challenging. If you’ve been in an IT or Professional
Business Skills class in the past 13 years, you probably didn’t realize you were
taught by a TTA Trainer.”
“We’re very
excited to bring aboard these highly qualified marketing professionals,” said
“TTA is the only Professional IT and
Business Skills Trainer Outsourcing Specialist and well positioned to take a
substantial share of a fragmented trainer market,” says Picardi. “A new brand positioning strategy coupled with
advertising, PR and targeted communications will increase TTA recognition. I look forward to working with TTA staff &
client partners to meet the increased demand for exceptional Trainer Solutions
with a strengthened brand that reflects our proven performance and unique value
proposition.”
James
Dorsey joins TTA Marketing as Public Relations Manager. Dorsey held senior positions in marketing
& training at TTA, last teaching Change Management for a Fortune 500
Company. He previously held executive
positions at Thorn EMI Computer Software, IBM and Adjunct Professorships at various
colleges. Dorsey received a B.S. Degree
in Engineering from the U.S. Military Academy,
Since
1994, TTA has deployed trainers to all types of