With all the hype at the end of 2018 surrounding GDPR, there still seems to be many questions. Many are still unclear on what GDPR actually is, why it is necessary, and how to be GDPR compliant.
GDPR stands for General Data Protection Regulation and is a set of legal guidelines for the collection and processing of personal information of individuals within the European Union.[i] This framework covers all organizations that deal with data of EU citizens, even if you are a U.S. based organization. For this reason, it is crucial to be up to date on GDPR best practices. This law came into effect in May of 2018, and has since been a popular topic.[ii]
While it may seem that GDPR only benefits members of the EU, a recent article by Forbes revealed that it also provides many organizational benefits as well.[iii]
- Improved Cybersecurity
- Improve Data Management
- Increased Marketing ROI
- Enhanced Audience Loyalty and Trust
- Establish A Business Culture of Respect
Since GDPR took effect last year, many organizations have faced challenges with shifting to a state of full GDPR compliance. Most recently, France fined Google nearly $57 million for violating privacy laws outlined within the GDPR frameworks.[iv] Google is looking at what their next steps will be and will likely look towards increased training of their employees on how to become GDPR compliant. This proves that organizations even as large as Google are not immune to mistakes.
Increased knowledge and training on GDPR is more important than ever, as we head into the frameworks second year in action. To learn more about how your organization can become GDPR compliant check out TTA’s GDPR compliance page.