Corporate Social Responsibility is a “must have” in today’s competitive marketplace where organizations and individuals alike prefer using their money, time, and resources with companies that resonate with their value systems. In order to understand how to seamlessly integrate Corporate Social Responsibility into your company’s overall plan, it can be extremely helpful to use companies that are highly socially responsible as a model.
Corporate Social Responsibility is defined as a business approach that contributes to sustainable development by delivering economic, social and environmental benefits. In each industry, it can be challenging to prioritize values over profit, but it is important to be cognizant of the importance and benefits of having good corporate social responsibility.
In order to get a better understanding of how these programs are implemented, let’s take a look at some of the companies that have taken great initiatives in their corporate social responsibility.
TOMS is most well-known for their “One for One” donation concept. This concept began with the idea that each time a pair of TOMS shoes was purchased, a pair would be donated to a person in need.[i] In addition to this, TOMS has also:
- Given over 60 million pairs of shoes to children in need
- Helped restore sight to 400,000 people in need
- Assisted in restoring 335,000 weeks’ worth of safe water in 6 countries
- Supported safe birth for over 25,000 mothers[ii]
Levi Strauss & Co.
Levi Strauss & Co. is most commonly known for their Water<Less campaign. The goal of this campaign is to reduce water use in the manufacturing of their products. The efforts put into this campaign have reduced water use by up to 96% in some styles of jeans and saved more than one billion liters of water.[iii]
Apple’s Corporate Social Responsibility program has a strong emphasis on reducing the use of Earth’s natural resources.
- Greenpeace has named Apple as the “greenest tech company in the world” for three years in a row
- Apple packaging is now manufactured with 99 percent recycled paper products
- 100% of Apple’s electricity used to power data centers and 96% of worldwide facilities come from energy sources like solar, hydro, and wind power[iv]
TTA Is a Huge Believer in Corporate Social Responsibility
Corporate social responsibility is at the core of TTA, and has been woven into TTA’s culture going back to its founding. TTA donates 5% of annual profits to support numerous charities each year. TTA has also built a culture of social responsibility among its employees by supporting their preferred charities with matching corporate donations.
Giving back has been a standard practice for TTA since its founding in 1994. The co-founders of TTA, Vic and Maria Melfa, are philanthropists who drive the company to succeed “in order to be able to donate more money towards those in great need of physical, emotional or spiritual help directly or through training.”
The Jimmy Fund: From 2016-2018, TTA collected donations from employees and then matched these donations to donate to The Jimmy Fund.
Veterans Inc.: TTA has collected and donated food in order for Veterans to enjoy their Thanksgiving, collected men’s, women’s, and children’s clothing and toiletry items. TTA has a strong appreciation for our veterans and these are efforts that we hold near and dear to our heart.
Visitation House: TTA collected items for moms and babies to donate for Visitation House, helping give new parents an opportunity to focus on and nurture their babies.
Fisher House: TTA has donated giving trees for families at Christmas for a number of years.
TTA gives back to the community in more ways than just donating. By providing training and improving company cultures, TTA is able to strengthen businesses and people, by empowering them with knowledge and critical skills.