Fortune 500 Telecommunications and Wireless Device Company

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The designer and manufacturer of an award-winning Smartphone used by millions of people around the world is also the creator of solutions for the worldwide mobile communications market. These solutions include the software that allows its Smartphone to provide mobile access to email, applications, media and the internet. Due to increasing consumer demand, the company needed to bring aboard and train more channel partners to sell, service, and support its products and services.

Business Problem

How to Certify More Channel Partners Without Hiring Staff Trainers

As the market leader of Smartphone technology, the telecommunications company has seen its partner base growing exponentially. The company has stringent requirements that all channel partners undergo comprehensive technology certification training in order to properly sell, service, support, and implement its products. As such, it set out to train more partners on their Enterprise Server and Internet Services technologies by increasing the number of open sessions in more regions, worldwide. However, due to current economic conditions, the company was unwilling to add to its staff trainer bench and quickly realized that it lacked the internal resources to scale for this initiative.

TTA Solution

TTA Assembled a Bench of 18 Channel Trainers Worldwide

To support the client’s ability to offer more open sessions, The Training Associates (TTA) identified, qualified, and assembled a bench of 18 subject matter expert trainers to deliver these classes to its channel partners, worldwide. TTA trainers were vetted, selected, and completely trained in the client’s technologies and were deployed to instruct the channel the following quarter after project initiation.

Business Results

The demand for the company’s products remains high and the channel training initiative is successful and ongoing. The project is progressing on time and on-budget. TTA continues to assist the company in executing training for its channel partners as new partners are added. The customer has also utilized TTA Trainers to deliver CRM training for its product call center agents.