“Creativity is seeing what everyone else has seen and thinking what no one else has thought.” -Albert Einstein
Often when we think of creativity, we think of artists or musicians. However, creativity can be expressed in many ways that don’t involve creating art or writing music. Our thoughts, actions, and words can all be forms of creativity. Creativity is “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.”[i] Creativity means being innovative, forming new perspectives, and finding a unique solution to a problem.
In an environment that is constantly changing, it is crucial to be creative within the workplace. In a study conducted by IBM of 1,500 CEOs, it was determined that creativity is the number one factor for future business success. In the study, creativity ranked above discipline, integrity, and vision.[ii] This is just one of the many studies that exemplify the importance of creativity in any organization.
Creating and promoting a creative culture in your organization can be a challenge. Here are a few of Forbes top tips for cultivating creativity in your organization:[iii]
Don’t Limit Your Employees – When assigning a new project, do not impose too many restrictions on how the project should be approached. Allow the freedom to think creatively and take their own approach.
Build a Team of Diverse Minds – When building a team within your organization, bring in team members with diverse backgrounds, thoughts, and ideas. This can help broaden the minds of other team members and set the stage for creative thinking as a group.
Encourage Trying New Things – Always encourage your employees to try new things. If they are interested in a specific initiative or task, allow them to try it. Make sure your employees know that failure is part of the learning process. Restricting employees from trying new things hinders creativity and prevents innovation.
Cultivating creativity in the workplace can provide numerous benefits. Here are a few of the possible changes you could see upon building a creative team:[iv]
- Better teamwork and team bonding
- Increased workplace engagement and interaction
- Improved ability to attract and retain quality employees
- Increased staff morale, fun, and happiness
- Increased workplace problem solving
Creativity is one of the most important components of any successful organization. Encouraging creativity within your organization creates a more innovative workplace and helps you to stay at the forefront of the industry.