A company’s culture is influenced by many different factors, including people, leadership, and transparent communications. It develops and can grow stronger with time. Every organization strives for a positive company culture where employees enjoy coming to work each day. This energy translates into positive employee engagement, higher productivity, and company loyalty.
As organizations continue to build strong and desirable cultures in a variety of ways, you may be overlooking one common practice – volunteerism. Defined by Merriam-Webster, volunteerism is the act or practice of doing volunteer work in community service. This simple, yet powerful act of human kindness has an impact on individuals, families, and even large populations. Have you considered the impact employee volunteerism can have on creating an appealing company culture when it’s undertaken on an organizational level?
Volunteerism among teams builds a company culture in three ways [i]:
- Builds a common purpose for teams
- It is organic and authentic rather than artificial or manufactured
- The experience typically touches something that is more human than commercial
This shared experience among employees goes a long way in creating the desired culture of a company. Volunteerism is a common practice among small companies to global corporations. Each time their employees are volunteering, it is strengthening the company’s culture and building a team of giving for tomorrow.
Look at TTA as an example. Like many other organizations, TTA supports charitable organizations. Employees are involved in supporting a variety of causes and charity efforts. Whether it is building homes for Habitat for Humanity or visiting a local nursing home, the foundation of giving to others is infused in the company culture and reminds us each day of the importance of giving to others.
As a TTA employee, I’ve spent time with my colleagues working in homeless shelters, building homes, and collecting donation items for children and veterans. This collaboration builds a common bond among people I interact with on a daily basis and others I do not work closely with every day. While business objectives are always present in daily workplace activities, the sense of doing more for others is also reinforced. Volunteerism and giving to other humans strengthens a culture. I experience it firsthand at TTA.
Whether it involves a handful of employees or the entire company, volunteerism reminds us of the power of giving and the mission behind an organization. Company business goals remain the same, but it is this balance of the company and human goals that creates a powerful and collaborative culture.
Volunteerism is powerful in so many ways. Look at your employees and continue building the engagement among employees that translates into the strong company culture, one that is tied to values, collaboration, and unity. Start taking advantage of the power of volunteerism in the workplace. It builds a strong culture and encourages employee participation for the good of all.