The Importance of Continued Professional Development and Learning

Importance Professional Development Learning

“Intellectual growth should commence at birth and cease only at death.”
–Albert Einstein

With many years of experience under your belt, it can be easy to feel as though you have nothing left to learn within your professional career. In an ever-shifting and increasingly competitive society, the significance of continued professional development and learning is not something that can be overemphasized. At a time when perspective, technological advancements, and concepts are rapidly progressing, continuing to develop and enhance your skill set is a crucial component for success within any industry.

Why You Should Continue To Learn And Develop Professionally

Continued professional development (CPD) and learning are important not only to you as a professional, but also to your organization. The ability to gather more information and different perspectives, and then apply these to your overall business strategy can help you stay up to date on any change or new development within your industry. For this reason, it is crucial to have the readiness to learn new skills and adapt to new changes at all times. Whether it be a new technological advancement or adjusting to new leadership, the ability to adapt to new conditions is imperative.

While the basic concepts and theories within a given industry have a tendency to remain the same, the modalities in which the ideas are delivered change each day. In order to meet the challenges of your professional role, CPD is a must.

According to Forbes, 94% of employers feel training and upskilling are critical, and 71% of employees feel they must continue to learn new skills to meet the demands of their role.[i] If both employees and employers are able to see the value in continued professional development, then you should capitalize on L&D opportunities.

Why Continued Professional Development Is Useful

Let’s take marketing as an example. As defined by the Merriam-Webster dictionary, marketing is the process or technique of promoting, selling, and distributing a product or service.[ii] Marketing is in no way a new profession, but the techniques and means of information sharing have changed immensely.  So, marketers must keep upskilling to stay current with new digital media.

Continued Professional Development can actually increase job performance and productivity. When an employee sees that their employer is investing in them, they will be more likely to go the extra mile in their efforts at work. Making sure that your employees feel that the company values their professional development and growth is beneficial to the company. An employee who is satisfied at work is much more likely to produce higher quality results than an employee who is miserable at work. According to Forbes, an analysis of hundreds of studies showed that happy employees lead to 31% higher rate of productivity, 37% increase in sales and three times the level of creativity within the workplace. [iii]

Continuing professional development truly is a win-win situation. It provides an enormous benefit to employees and also allows them to polish their own professional skills. This, in turn, typically leads to higher workplace productivity and essentially increases an employer’s return on investment.

Engaged/Inspired Employees = Increased Productivity

Finally, the most important reason to support the continuous development and learning professionally is the idea of “future-proofing” yourself.[iv] One of the biggest challenges of working in any professional field is that change is inevitable, and it is impossible to plan for every change that will come your way.

A company that invests in continued professional development and learning is a company that invests in its future. In order to prepare for and protect yourself and your business from various types of risks, predict changes in the business environment, and help create innovative thinkers within the workplace, CPD is a must. View our professional development training to see how we can help your organization. 


[i] https://www.forbes.com/sites/forbescoachescouncil/2017/09/13/open-the-door-to-career-change-with-professional-development/#462031db2029
[ii] https://www.merriam-webster.com/dictionary/marketing?src=search-dict-hed
[iii] https://www.forbes.com/sites/martinzwilling/2014/12/02/how-to-squeeze-productivity-from-employee-happiness/#16d21db61efa
[iv] http://www.alephhospitality.com/opinion-the-importance-of-continuing-professional-development-cpd-5-ways-you-can-benefit-today/