Values Matter: Understanding Why Core Values Are Important

By March 1, 2019 No Comments
Core Values TTA blog

“When your values are clear to you, making decisions becomes easier.” – Roy E. Disney

Beginning at the start of the 2019 year, many members of the TTA team began participating in a health and wellness program which focuses on all areas of well being including mind, body, and spirit. In one of our most recent meetings, we began discussing the idea of core values and their impact on everyday life. According to Project Wellness, “our core values are our beliefs, our beliefs govern our decisions, our decisions generate our actions, our actions become our behaviors, our behaviors become our habits, and our habits produce our lifestyle.” Simply put, your core values define your life and in organizations, your core values define your entire company.

This idea of core values is not only applicable to our personal lives but can and should be applied to all organizations. Did you know, studies have shown that “positive culture is a vital aspect of running a business – more than 50% of executives say that corporate culture influences productivity, creativity, profitability, firm value, and growth rates.”[i] As defined by a recent LinkedIn article, “Core values are what support the vision, shape the culture and reflect what a company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values.”[ii] Identifying your business’s core values and ensuring that they are weaved throughout every facet of the organization are crucial pieces to the overall growth, positive culture, and success of your organization.

Let’s take a look at three reasons establishing core values is important to your organization according to Forbes:[iii]

  1. Values are How You Hire – Hiring for culture fit and alignment of core values can prove to be much more valuable than hiring solely for technical skills. By hiring based on core values you are able to ensure that the candidate will work well with the team and seamlessly blend into the culture of the entire organization.
  1. Values Are How You Change Behavior – By having core values that guide behaviors and decisions within your organization, all team members are able to clearly work towards the same goal. There is never a question of what is right and what is wrong because it is clearly defined within your set of core values. Having clearly defined values helps pave the way for a path to success in the future.
  1. Values Are the Heart of Your Culture – Your organization’s core values become the core of your culture. If you hire and make decisions using your core values as guiding principles, this will shine through in your culture and in the way your employees interact with each other and with customers. Without values, the culture of your organization will not have the opportunity to flourish.

Core values truly should be an integral piece of any organizational puzzle. Clearly defined values can significantly help drive decisions that align with your overall goals and create a sense of balance within your organization. Visit TTA’s Organizational Development page for more details.



[i] https://bonfyreapp.com/blog/8-stats-building-a-corporate-culture

[ii] https://www.linkedin.com/pulse/core-values-why-so-important-your-company-nicolas-schoenlaub/
[iii] https://www.forbes.com/sites/garypeterson/2013/08/14/three-reasons-why-values-matter-and-im-not-talking-the-money-kind/#63b97e431d93