Project Summary: Girl Scouts of Kentucky

The Girl Scouts of the USA (GSUSA) was founded over 100 years ago. The Girl Scouts of Kentucky’s Wilderness Road Council (GSKWRC) is one of 112 Girl Scout councils nationwide and serves 67 counties in Kentucky and one county in Southeastern Ohio. On a national level, GSUSA was implementing a major organizational sales transformation that included updating systems, processes, and practices to support their new sales approach to customer service and member recruitment. With the new sales strategy on the horizon, it was identified that the culture was dysfunctional due to a variety of other reasons, including antiquated technology, inconsistent processes, avoidance of accountability, lack of commitment, and deficient succession planning and hiring practices. Facing the challenge of transforming their unenthusiastic legacy culture to one of inspiration, collaboration, and empowerment to support the new sales strategy, they partnered with TTA. TTA helped to facilitate the cultural transition and prepared Girl Scouts for the adoption of the new national sales strategy.