• Expert Trainers
  • Project Manager
  • Train-the-Trainer


  • Identified and qualified a team of ten highly qualified trainers with experience in the automotive industry, including bilingual trainers that could speak French
  • Provided proprietary system training for 450 privately franchised dealerships
  • Delivered instructor-led training to over 900 sales professionals in nine months
  • Conducted train-the-trainer sessions prior to rolling out the training
  • Provided a project manager that served as a single point of contact for the planning and execution of all training details, including aligning resources, building a training delivery schedule, and ongoing monitoring of project benchmarks


  • Over 80% of the employees were successfully using the new proprietary CRM system meeting the company’s goal to drive product adoption across the different dealership business models without any disruption in service
  • Minimize training costs by dividing local trainers into smaller teams to deliver training for each region, including Canada, the Northeast, Mid-West, and Western parts of the US
  • Experienced a successful migration and adoption of the new process and technology by the dealerships – without any disruption of services
  • Increased training capacity to train over 900 sales professionals, in nine months, across various locations throughout North America
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