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Creating an Effective L&D Strategy

đź•‘ 6 minutes read | May 07 2025 | By Bob Gulla, TTA Learning Consultant
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Keeping up with the so-called “fourth industrial revolution” is certainly a challenge. Technology titans are dictating terms for virtually all of our businesses like never before. When do organizations decide to plant a flag and say, “This is our process. We will train our workforce on this technology, and we will make sure our training aligns with these current business objectives.” When the avalanche of technology keeps rumbling down the mountain, it’s hard to know when it’s time to turn your back on that cascading evolution so you can focus on your business, rather than always hustling to keep pace with the machinations behind it. Still, to a great degree, it’s critical to create some kind of evolved strategy that includes these tech developments. I mean, I think we know what would happen if your strategy stays right where it is, don’t we? “Falling behind” would be something of an understatement.

Of course, an L&D strategy must align with that technology and the belief that you are pushing your people to achieve their potential. But it’s a fine line between meeting that potential and pushing too much. L&D, more than any other department, must know where that line is and when the company is in danger of crossing it.

A New Strategy? Why Now?

An effective L&D strategy is essential for every organization, but it’s particularly important now. Today’s business environment is changing rapidly (see above “avalanche”), and it’s either keep up or get out of the way. L&D’s role in this scenario is vital: building a skilled workforce to handle evolving demands, adapt to technology or otherwise, is paramount. The best case is that it will have measurable business impact and a visibly improved ROI.

Every organization must have a systematic and comprehensive plan that outlines how it should train and develop its people in a way that changes with the times. This strategy is a construct that must align with an organization’s objectives and its workforce’s capabilities: training goals, the learning needs of employees to best function within the company’s framework, and the actions required to address those needs.

Over the past decade or so, organizations have been on a metaphorical exercise bike whose speed seems to be always increasing. As soon as they push to adopt and implement new digital and technological processes, the technology evolves, even improves, and so the process must be repeated so as to make sure they can tell their clients/customers that they are always on the leading edge. And who doesn’t want to say that?

Six Steps to Creating an L&D Strategy

According to Whatfix, a data-driven digital adoption platform, there are ten steps to creating an L&D strategy. For expedience’s sake, I have whittled it down to six.

  1. Align Development Goals: In order to be on the same page, HR and L&D need to collaborate on the specific upskilling and reskilling that needs to happen. Being able to align these functions provides a business case to secure leadership buy-in, which means ideally the allocation of the necessary resources.
  2. Decide Who Owns the Strategy? L&D? HR? Management? Leadership? Something else altogether? Regardless of who is actually responsible for the strategy, it would be essential to create a leadership team that intersects representatives of the above. This enables critical input on skills development, gaps, and needs, and also allows each department to buy into what’s going on.
  3. Set L&D and Training Objectives: As with any project, but especially something like this, it’s critical to set goals for your new L&D/training programs. Of course, the goals should be measurable, achievable, focused on the people responsible, and transparent across the organization.
  4. Implement Strategy: Before scaling it to the entire organization, present it to leadership to gather feedback and to help identify areas to tweak. Once launched, drive awareness of these L&D initiatives. Explain that you’re investing in everyone’s growth, and everyone’s buy-in is essential to succeed.
  5. Measure ROI: It’s always tricky measuring your effectiveness of programs like this, but it’s essential when making your case for additional investment. You can start by monitoring course completion rates and tracking assessment scores. This will help you to measure whether you’re closing the skill gap effectively and improve proficiency/productivity for different teams. Also, keep track of how you’re moving the needle on the adoption rate of important digital tools. This will allow you to discern additional gaps in your L&D program and provide means to close them. Any additional ways you can benchmark L&D progression will help make your case, and will also assist you in setting future goals to target improvement.
  6. Get Feedback and Refine:  Collect data from team members participating in this new L&D strategy, even if it’s anecdotal. This will help to ensure participants are finding value in this program and whether it’s covering all of those bases. If not, it’s time to tweak, always refine your strategy. Be flexible. You’ll need to take initial learnings, training progress, team member feedback, new business objectives, and more all into account and use them to refine and improve your L&D strategy continuously.

A Winning L&D Strategy Pays Off

Once a strategy is crafted, it should encompass various learning methodologies, approaches, and resources to support employee growth and compliance. It outlines the key L&D focus areas, learning objectives, training programs, and training evaluation methods to ensure you have a skilled and engaged workforce capable of meeting current and future challenges. Provided you understand the skills gaps that exist, it’s time to create unique L&D material designed to cover those gaps. Different training methods would be appropriate for different learning styles and so each one should incorporate a range of formats. Once those training methods are in place, you can begin to reap the benefits of all that hard work. Here are a few of the ways a great L&D strategy pays off:

  • Attract and Retain Top Talent: A joint study by Amazon shows that 89% of employees want to improve their skills. Gen Z and Millennials prefer to work for companies that offer credible training. LinkedIn research finds that companies that develop and upskill their employees retain them for an average of 5.4 years, double the average retention.
  • Employee Engagement: Engagement increases with opportunities to advance knowledge. Employees generally perceive learning and development opportunities as enhancing their engagement at work because it boosts their career prospects and success on the job.
  • L&D Boosts Branding: Demonstrating investment in employee development through L&D can boost a corporate image, largely because it represents how a company supports its people.
  • Workplace Culture: A Sloan study out of MIT reveals that 30% of employees consider workplace culture a key reason to stay with (or leave) their employers, with L&D considered an essential component of a positive workplace culture. Employees value organizations that promote continuous learning, especially in a tech environment where staying on the leading edge of technology is paramount.
Take a Bow!

L&D leadership is accustomed to taking risks. But the stakes are high and the rewards are significant. By creating a successful L&D strategy that aligns with business objectives, you’ve already succeeded. By identifying the gaps and enabling the capabilities needed to achieve success, you’ve already nailed it.

Having a solid L&D strategy will give your organization a sturdy training curriculum that will provide critical learning opportunities in a variety of methods for your workforce. The most effective L&D departments, working together with other leadership channels, will result in innovative, relevant, and agile L&D, and the potential to build the baseline of talent required to succeed in the age of technology.

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