TTA and Sound Credit Union win a 2021 Brandon Hall Award in Leadership Development in the Category ‘Best Advance in Coaching and Mentoring’

By admin | 27 Aug 2021

Marlborough, MA – August 27, 2021 – TTA is excited to announce that we have won the 2021 Brandon Hall Award for Leadership Development in partnership with Sound Credit Union.

Sound Credit Union partnered with TTA to develop a customized coaching program for 40+ sales managers and leaders. The program, ‘Coaching for Sales Success’ provides managers and team members with the skills, tools, and knowledge necessary to coach team members to help improve employee performance, improve customer engagement and increase sales. Sound Credit Union and TTA collaborated to develop a series of interactive and engaging facilitator-led workshops both in-person and virtual to learn and practice behavior-focused coaching skills.

“It is an honor to receive the Brandon Hall Award in partnership with Sound Credit Union for our collaboration on the ‘Coaching for Sales Success’ training program. We are thankful to have helped Sound on this transformational initiative which provides managers and team members with the skills, tools, and knowledge necessary.” said Maria Melfa, TTA’s President and CEO.

“Brandon Hall Group Excellence Awards in 2021 provide much-needed and well-deserved recognition to organizations that went above and beyond to support their stakeholders during the unprecedented disruption of the COVID-19 pandemic,” said Brandon Hall Group COO and leader of the HCM Excellence Awards Program Rachel Cooke. “The awards provide validation of best practices in all areas of HCM at a time when they have never been more important to employers, employees, and customers.”

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based upon these criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits. Excellence Award winners are scheduled to be honored at Brandon Hall Group’s HCM Excellence Conference, Feb. 1-3, 2022, at the Hilton West Palm Beach, Florida. Select winners also will serve as presenters in breakout sessions, sharing their leading practices during the conference.

“We added several awards categories this year to specifically address critical needs, including how organizations addressed the new dynamics of work and embedded the principles of diversity, equity and inclusion in their HCM practices,” Brandon Hall Group CEO Mike Cooke said. “Winning organizations in all categories demonstrated a people-centric approach while driving superior business results under challenging and unprecedented conditions. Demonstrating HCM’s impact on the business is what sets our awards apart.”

About TTA

An award-winning innovator, TTA is a recognized global leader for Learning & Development (L&D) talent and solutions. Organizations of all sizes, including Fortune 500 corporations, rely on TTA’s agility to support their L&D initiatives of any size or scope across all training modalities.

About Brandon Hall Group

Brandon Hall Group is an HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition, and HR/Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations and provides strategic insights for executives and practitioners responsible for growth and business results.

Brandon Hall’s Mission: Empower excellence in organizations around the world through our research and tools each and every day. At the core of our offerings is a Membership Program that combines research, benchmarking, and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient. (

Media Contact

Courtney Osborn
Content Manager