Project Summary: Hallmark
Hallmark is a national retailer of cards, gifts, ornaments, and flowers faced problems often found in today’s high-volume consumer businesses. They began facing challenges such as slow credit card processing, cumbersome transaction processing, delayed checkout, and customer service inefficiencies compiled, resulting in dissatisfied customers and further erosion of profits. The retailer needed to implement a new Point of Sale (POS) system that delivered faster results and included consumer tracking information in more than a thousand retail locations nationwide. All retail store locations needed to upgrade to the new system simultaneously, and customer service personnel needed to be trained quickly throughout the chain. Looking for a partner that could help them train 3,000 employees on a new POS system in over 1,000 locations nationwide, they decided to partner with TTA. TTA deployed 35 expert trainers over a 3-year period to instruct on Hallmark’s new POS conversion.